With two major interstates (I-20 and I-49) converging in greater Shreveport, businesses can easily access more than 40 million consumers in some of America’s largest markets, including Dallas and Houston, New Orleans and Baton Rouge, Little Rock and Oklahoma City. Ryan Culp currently serves as Director of Business Recruitment for Shreveport Next, a division of BRF, a Northwest Louisiana-based economic development organization, where he focuses on recruiting high-growth small to mid-sized businesses from across the country to relocate or build new facilities in the Shreveport-Bossier area, diversifying the region’s business base and bringing new jobs, payroll, revenue, and investment to Northwest Louisiana. This comes with its own set of challenges.