Shreveport-Bossier radio host is embracing her identity and succeeding

SHREVEPORT, La. (KSLA) – One woman in local radio is thriving despite initially being told she needed to change something integral to her identity.

“When I first got started in radio, I was taken to the side and I was told by the company that I worked for that I needed to change my name because a Latina at the time, I was doing just country radio and they said Latina and country radio just isn’t going to make it,” said Krystal “Chica” Montez.

Over a decade later, Montez is still proving the naysayers wrong, leading one of Shreveport-Bossier’s top radio morning shows.

“So I have the privilege of having a morning show. It’s Chica & Evan in the Morning. It’s a really cool avenue where you can also celebrate other businesses. You can highlight other people doing big things and so we really do have our finger on the pulse of Shreveport-Bossier of the ArkLaTex,” Montez said.

CHICA & EVAN IN THE MORNING

Krystal Montez and Evan Roberts | Monday-Saturday, 6 to 10 a.m. | K94.5 – The Hit Music Channel – Shreveport Pop Radio

Chica & Evan provide the unfiltered soundtrack to your mornings. A full-bodied, slow-roasted morning show that will wake you up, kind of like when you spill your coffee during your drive to work.

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